Description: In this article, I provide an overview of RSS\'s core syntax, then I examine the poor state of RSS feed quality and provide some recommendations for authoring more useful and effective feeds. This examination is not a review of the RSS specification, nor is it an emphatic plea for strict compliance. Instead, this article provides an approach to authoring RSS feeds that is neutral, practical, and conservative. RSS feeds are simply too useful a mechanism for information exchange services. It is imperative that we improve their effectiveness.